This book examines the reasons why various groups around the world choose not to adopt broadband services and evaluates strategies to stimulate the demand that will lead to increased broadband use. It introduces readers to the benefits of higher adoption rates while examining the progress that developed and emerging countries have made in stimulating broadband demand. By relying on concepts such as a supply and demand gap, broadband price elasticity, and demand promotion, this book explains differences between the fixed and mobile broadband demand gap, introducing the notions of substitution and complementarity between both platforms. Building on these concepts, 'Driving Demand for Broadband Networks and Services' offers a set of best practices and recommendations aimed at promoting broadband demand.
The broadband demand gap is defined as individuals and households that could buy a broadband subscription because they live in areas served by telecommunications carriers but do not do so because of either economic, limited awareness, or lack of digital literacy reasons. This grouping represents a range from 30% of the population in the US, 40% in Germany, and over 80% in most emerging countries. Research indicates that broadband usage is critical for social development, economic performance, and overall welfare and so it behoves governments to encourage demand.
This study is the first of its kind to address the demand side of broadband diffusion, incorporating an economic analysis while offering real world examples of policies and initiatives that have successfully spurred demand in developed and emerging markets alike. This book is intended for policy makers, managers of telecommunications and other technology companies, as well as academics and graduate students in the areas of public policy, economic development, and technology management.
This book is an eye-opener for policy makers. Traditionally ICT policy has focused on the supply side. Katz and Berry develop great ideas to leapfrog Internet penetration from the demand side, where the value of the Internet is. - Diego Molano Vega, Minister of Information Technologies and Communications of Colombia
This book is an instant classic. It brilliantly and convincingly lays out the case why dealing with inadequate internet penetration has moved from the creation of supply to one of encouraging demand. It provides an information-rich and well-written presentation of the factors holding back people from becoming users, and offers a hugely valuable survey of the various programs around the world to make the broadband internet truly useful to people everywhere. It is the kind of book writers in this field will use constantly. - Eli Noam, Professor of Finance and Economics, Columbia Business School
This new study by Katz and Berry examines the rationale for national broadband plans and the evidence for their success in driving demand. It presents the latest data on broadband in a range of case study countries, and provides best practice advice for policy-makers and development practitioners. - Dr Tim Kelly, Lead ICT Policy Specialist, World Bank
Written by the pioneers of Flash-OFDM, arguably the first commercially developed OFDMA-based mobile broadband system in the world, this book teaches OFDMA from first principles, enabling readers to understand mobile broadband as a whole. The book examines the key requirements for data-centric mobile; how OFDMA fits well with data networks; why mobile broadband needs to be IP-based; and how to bridge communications theory to real-world air interface design and make a good system choice between performance and complexity. It also explores the future of wireless technologies beyond conventional cellular architecture. One of the key challenges faced by newcomers to this field is how to apply the wireless communications theory and principles to the real world and how to understand sophisticated commercial systems such as LTE. The authors use their firsthand experience to help graduate students, researchers and professionals working on 4G to bridge the gap between theory and practice.
Broadband is one of the most transformative technologies of the 21st century, yet our understanding of its regional impacts remains somewhat rudimentary. Not only are issues of broadband pricing and speed relevant in this context, but the overall quality of service for broadband can often dictate its impacts on regional development. This book illuminates the regional impacts of this pervasive and important technology.
The principle aim of this book is to deepen our understanding of broadband and its connections to regional development. First, it uses a geospatial lens to explore how the relationship between broadband and regional development influences access to technology platforms, dictates provision patterns, and facilitates the shrinkage of space and time in non-uniform and sometimes unexpected ways. Second, it book provides a comprehensive guide that details the strengths and weaknesses of publically available broadband data and their associated uncertainties, allowing regional development professionals and researchers to make more informed decisions regarding data use, analytical models and policy recommendations. Finally, this book is the first to detail the growing importance of broadband to digital innovation and entrepreneurship in regions.
This book will be of interest to regional development professionals and researchers in economics, public policy, geography, regional science and planning.
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